American Pride Rises

We were tasked with building a brand identity, a landing page, and social media toolkit in an expedited timeframe to align with their overall launch. Do to the condensed timeline, we were not able to conduct our customary discovery, and needed to produce quality deliverables to the client.

We communicated with the client, the need to shorten the Discovery phase to meet their timeline. Our team collaborated with APR’s stakeholders in real time to get the feedback needed to push the project forward. 

Once the logo, font and colors were established, the design team went to work, creating content for social media and building the wireframes for the landing page based on the insights gained from Discovery.