Aleta LeFargue City Council Campaign
Social Content, Videography
- Summary
NYC CITY COUNCIL DISTRICT 3 CANDIDATE ALETA LAFARGUE TAPPED US TO BUILD HER WEBSITE TO PROMOTE HER CANDIDACY. SHE THEN SOUGHT MORE CONTENT AS HER CANDIDACY GAINED TRACTION.
Problem
Approach
Solution
Problem
We were tasked with developing a campaign website that complied with NYC election laws. We then needed to film video ads during the COVID pandemic.
Approach
We took a number of safety precautions when filming. We developed a Q+A system to ensure the Dev team was building an NYC Election Board compliant website.
Solution
We collaborated with the candidate to capture her at various events mostly outdoors to mitigate CVID-related risks. Our graphics designers stayed in-sync with campaign staffers and events to provide real-time content.
